I connect the dots between people, systems, and stories

πŸ”
Design Research
🎨
Service Design
πŸ“–
Storytelling

From fashion journalism to impact media to design research, my curiosity for work that improves human lives led me to my final destination.

Design Research β—† Service Design β—† Contextual Enquiry β—† Empathy β—† Co-creation β—† Listening β—† Storytelling β—† Collaboration β—† Facilitation β—† Design Research β—† Service Design β—† Contextual Enquiry β—† Empathy β—† Co-creation β—† Listening β—† Storytelling β—† Collaboration β—† Facilitation β—†

πŸ“ Selected Work

A few projects I'm proud of (and allowed to show you)

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she/her London πŸ“

Hi! I'm Hemul πŸ‘‹

Journalist turned design researcher. I've built fashion verticals, scaled media companies across India, and run operations for a startup.

The common thread? Curiosity about how things work for people. That's what led me to design research, where I listen, ask questions, and shape experiences that actually make sense for humans.

πŸ›οΈ Museum wanderer
🍜 Snack detective
πŸ›οΈ Charity shop treasure hunter
πŸ‘— Closet maximalist
πŸ’Œ

Let's connect

Got a project? A question? Just want to chat about design research?

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